Lee Procida

Marketer, Journalist, All-Things-Content Leader

I’m a passionate person with a healthy obsession for doing things the right way.

Those traits initially led me to newspaper reporting, mostly at The Press of Atlantic City, where I spent five years and published 1,800 articles.

I’m also a detailed planner who is always seeking new experiences. Those parts of my personality led me to leave journalism and join a marketing and communications firm in Philadelphia named Braithwaite Communications, where I worked with some of the most respected companies in the world, including Wynn Resorts, Wawa and B. Braun.

My drive to make a dramatic impact on the growing industry of content marketing led me to move to an in-house role where I could have greater ability to control all aspects of strategy and operations. I’m now the Director of Content at Dorman Products, where we’re building a best-in-class marketing content department from the ground up.

But enough of me telling you about my experience. You can read my thinking and previous work below.

Independent Thinking

Braithwaite Communications

The Press of Atlantic City