Telling It Like It Should Be
We’re a no-nonsense marketing content and communications agency
Don’t know where to start with marketing your business?
There’s a reason for that. Most marketers and marketing agencies like it that way.
They use jargon and buzzwords precisely to make marketing seem like it’s hard to understand, precisely to make it seem like you need their services. They over-complicate to make themselves seem more experienced, or oversimplify to make their service seem more important.
Basically, they don’t want to explain marketing and communications clearly, because they’re afraid if they do, you won’t need them anymore.
We take a radically different approach. We only offer advice we can thoroughly, logically explain in plain English. We base our advice on our actual experience and real-world examples. We’re honest about what we do or don’t know. And we practice what we preach.
In other words, we tell it like it is. That’s the way it should be.
Our Thinking
One of the first rules of good writing and storytelling is to show, not tell. That’s why you shouldn’t just take our word for it that we think differently than most other agencies out there. Here are some of our favorite articles showing you how we think.
7 simple metaphors to explain content marketing
Content marketing often gets overcomplicated, but it’s a simple idea: give people the substance they’re seeking and they will come to you.
The One Metric Journalists Need to Steal from Content Marketers
“Conversion” might be an alien term for journalists, but it’s elementary for marketers.
Will content marketing ever be considered journalism?
Only if journalists stop ignoring it, and content marketers stop acting like marketers.
What’s the real ratio of PR reps to journalists?
And what do those terms even mean anymore?
Want to really improve election coverage? Do less
After Trump’s election, the media’s asking how they missed the story. They didn’t. They distorted it.
Stop blaming the internet for killing newspapers. Start blaming editors.
The media blames all newspapers’ problems on the Internet and technology, as if the medium is the message. It’s time we recognized that much of what newspapers produce should be improved, not preserved.
Let’s Get Things Done
If you’re ready to ignore all the generic, disingenuous marketing advice out there, and just move your business forward, give us a shout.