About Mountwell Marketing

Why Mountwell exists

Most entrepreneurs start a small business because they're great at what they do. But when it comes to marketing that business, they don't know where to start.

That's why Mountwell Marketing was founded.

We specialize in providing the services and expertise every small business needs to begin marketing themselves as efficiently and affordably as possible, so you can stay focused on doing what you do best.

Lee and Elisa Procida working together at their desk

Where the name comes from

Hi, I'm Lee Procida, President and Co-Founder.

My wife Elisa and I founded Mountwell in 2019, after more than 20 years of combined experience in journalism and marketing. It started as a side hustle: I was Director of Content for a large enterprise by day and helped small businesses on nights and weekends. I went full-time in 2024, and today I'm the marketing lead for more than 30 small and medium-sized businesses in New Jersey, Pennsylvania and throughout the United States.

Today we live across from Mountwell Woods in Haddonfield, New Jersey, which inspired the name, and also nicely conveys the idea of an agency catered to providing well-grounded marketing for growing businesses.

You can learn more about me and my marketing background on LinkedIn, and on my personal website, LeeProcida.com.

Portrait of Lee Procida, smiling with arms crossed, in front of green trees

Meet Lee in 60 seconds

Why Mountwell exists, and what it's like to work with us, straight from Lee.

Book a free intro call

How we work

What you can expect from us

Honest recommendations

No selling you things you don't need, and no pitching ideas we aren't confident will work.

Fast, efficient work

Launching and growing small businesses is all we do, so we know how to get it done quickly and affordably.

A trusted network

Experienced partners for graphic design, photography and social media, coordinated by one point of contact. Meet them below.

Our partners

The experts we bring in

Jay Fuegel

Graphic Design Partner

Jay and Lee first met at Braithwaite Communications, learning from one of the best marketing minds in Philadelphia at the time, Hugh Braithwaite. After Lee left to serve as a Content Director and Jay left to serve as Creative Director, they both formed their own thriving businesses and linked up again to partner on client projects. As the founder of Jay Fuegel Design, a leading graphic design agency in New Jersey, Jay and his team provide expert graphic design and creative consulting for Mountwell's clients.

Responsibilities
Graphic design · Logo & branding development · Advertising creative & sales material development · Creative consulting

Danielle Kearney

Photography Partner

Danielle is a multi-talented photographer in Cherry Hill, NJ, with a special ability to capture people and businesses in an authentic way, i.e. nothing cheesy or overly staged. She produces stunning small business branding and professional photos, which more than pay for themselves since high-quality photos make all marketing more effective. She's also easy to work with, has fair pricing, and follows up quickly, a trifecta that makes her our go-to partner for photographing businesses in the Greater Philadelphia region.

Responsibilities
Photography for branding, web design, advertising, sales materials, and more

Bella Fortino

Social Media Partner

A growing influencer in her own right, Bella is an artist when it comes to creating scroll-stopping social media content, which can be used to directly sell products, increase customer engagement, and even power digital advertising campaigns. Born and raised in Washington Township, she runs her own social media marketing agency, The Social Hour.

Responsibilities
Video and photography for social media marketing

Freelancers

Local creative? Let's partner.

We're always looking for local video and social media pros and web designers to team up with on client projects. Send us a note with a link to your work.

Introduce yourself

Let's talk about your business.

Office visits available by appointment at 115 Reillywood Ave, Haddonfield, NJ.